Favorite Articles . . .

The list shows the most widely read articles on this site.

21. How To Structure Your Dog Training Business For Maximum Profits
    By Adam G. Katz
    How you structure the training is going to be very important because it's going to keep your time requirement to a minimum and enable you to move people along at a constant rate so you'll know if . . . keep reading
    
    
22. DOWNLOAD: Fax To Announce Bite Prevention & Canine Behavior Seminars
    By Adam G. Katz
    Just plug in your information and fax to veterinarians and groomers. Great for building rapport. They love it because your seminar can be used to meet their OSHA requirements. . . . keep reading
    
    
23. Top 7 Ways Puppy Training Can Help Your Business
    By: Chuck Yorke
    For those looking to add more employees to your dog training business (or for those who already have employees) this article compares puppy training to running a larger operation. . . . keep reading
    
    
24. Dog Trainer Expecting To Be "Overwhelmed With Calls" By Using County Database Of Dog Owners
    By Adam G. Katz
    In the state of Ohio (and this may be nationwide) we have County Auditor Websites. On these web sites are searchable databases for dog tags. You type in the tag number (of the dog you found) and it gives you . . . keep reading
    
    
25. Are You Video Taping Your Clients And Their Dogs? Here's Why You Should Be!
    By Adam G. Katz
    Using a video camera to record "Before" and "After" video of your clients and their dogs will do two thing: First, it will protect you from possible lawsuits. And second . . . keep reading
    
    
26. A Dog Training Business Advertising Primer for Fast Learners
    By Nancy Fraser
    Many dog trainers have no idea how to advertise; they do a little bit here and a little bit there and end up saying that advertising doesn’t work. Advertising, like everything else in business, requires a . . . keep reading
    
    
27. Five Secrets to “Thinking on Your Feet”
    By Ed Sykes
    Many times we are put into situations where we are asked a question and need to give an answer on the spot, or "think on your feet." It could be during your free consultation with clients, a question about your dog training techniques, or somebody you . . . keep reading
    
    
28. Five Costly Errors That May Be Preventing Your Marketing Messages From Getting The Results You Want
    by Shirley Hanson
    A new video producer we interviewed for an article told us this story. After creating a video about dog training, he developed a marketing strategy -- to place a $600 ad in TV Guide. After all, he reasoned, there has to be a pack of dog owners among its 20 million readers. Perhaps. But only one . . . keep reading
    
    
29. How To Sell Dog Training Products To Your Clients
    By Adam G. Katz
    Here's how to increase your revenue by selling dog training products to your clients-- and save them money, too . . . keep reading
    
    
30. Magnetic Vehicle Signs-- 10% Off & Pre-Designed
    One of our member benefits is that we pre-negotiate deals on magnetic vehicle signs. In addition to a great discount, our vendor has pre-designed a layout that works, so all they need to do is drop in your telephone number. . . . keep reading
    
    
31. Voice Mail Messages That Get Dog Owners To Leave Their Number
    By Adam G. Katz
    I’ve been amazed at how incredibly ridiculous many dog trainers make their answering machine messages. Throughout the course of my week, I’ll return several calls to dog trainers in various parts of the country. Not surprisingly, there’ll always be a few . . . keep reading
    
    
32. New Client Give-Away Booklet In Download Library
    By Adam G. Katz
    Download this 24 page sample booklet and give to new clients, when you sign them up. Print out, AS IS, and use it to help explain the basics of dog training. Or model it and write your own! . . . keep reading
    
    
33. Increase Enrollment With This Free Online Coupon Creator
    Adam G. Katz
    Here's a free online tool that makes it very easy for you to create instant coupons to give away to dog owners. And they're a great way to encourage repeat purchases, too! . . . keep reading
    
    
34. Dressing For Success, The Dog Trainer Way!
    by: Lorraine Pirihi
    We can't wear suits and ties to our training sessions. But a clean, ironed pair of chino pants and a crisp polo shirt will go a long way in presenting a professional image. This article will help you realize that how you present yourself to the public will help make it easier for people to spend money with you. . . . keep reading
    
    
35. How To Sell Puppy Training & Other Assorted Tips On Running A Profitable Dog Training Business
    By Adam G. Katz
    A good percentage of people who call your dog training company will have just recently obtained a new puppy and are looking for puppy training. Now, for a long time the way I sold puppy training was to sell them a . . . keep reading
    
    
36. A Quick & Dirty Outline For Giving Your Own Bite Prevention Seminars
    By Adam G. Katz
    Giving Bite Prevention & Canine Aggression seminars to veterinary clinics and grooming shops is a great way to build rapport and get referrals. This article gives an overview of what I include . . . keep reading
    
    
37. Additional Marketing Tactics For Your Dog Training Business
    Adam G. Katz
    I've found a number of techniques that are fantastic for establishing "that personal bond" between you and your referral network. These are the little tricks that will get even your most indifferent neighbor to start sending your referrals. What you want to do is print these . . . keep reading
    
    
38. An Example Of How One Dog Trainer Used A Basic, Simple Event To Generate Lots Of Publicity
    Here's an example of how putting together a demonstration of your dog training skills can generate local headline news publicity . . . keep reading
    
    
39. A Seven Step Strategy For Network Marketing Your Dog Training Business
    By Kevin Dervin
    When used wisely and appropriately, networking can be one of your most cost-effective business building tools. But don't approach it as a method to sell. Networking is the process of . . . keep reading
    
    
40. Ten New Years Resolutions for Professional Dog Trainers
    By Adam G. Katz
    Start the new year out right by setting and following resolutions that will help you achieve your goals. Here are ten resolutions to get you started. . . . keep reading
    
    

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