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The list shows the most widely read articles on this site.

Ten Rules For Marketing Your Dog Training Business On A Budget
By Adam G. Katz
Deep down inside, many dog trainers question whether they can run an effective marketing campaign. Well, relax. You don't need any special talents, skills or even a formal education in order to pull off an effective, low budget marketing campaign. Here's ten tips that show you how to . . . keep reading
How To Advertise Your Dog Training Business With Bandit Signs For Less Than Three Cents An Hour
By Adam G. Katz
When it only costs you three cents an hour for exposure of your message to be seen by thousands, getting more bang for your buck is easy with bandit signs . . . keep reading
How To Build A Testimonial Book To Increase Credibility And Win Over New Clients
Adam G. Katz
Building a testimonial book with pictures and comments from past clients can help establish credibility within the professional sector and win over new clients. This article shows you how to do it . . . keep reading
Ramp Up Your Newsletter to Build a Strong Dog Training Business
By Barbara Saunders
To survive in business, you've got to focus your attention on the areas that will guarantee you success. Your clients are your greatest asset. Taking the time to educate them and connect with them will pay big dividends over the long haul. One of the most effective marketing tool around is a newsletter. This is the perfect time of year to fine tune - or develop - yours. . . . keep reading
How to Get $1000 worth of Advertising for Your Dog Training Business... For Just $60
By Jeffrey Dobkin
Sixty dollars doesn’t go a long way in buying advertising space. But if you spend it creatively, you can get over ten times that value in newspaper or magazine lineage. And it’s easy if you know how. Here’s how. . . . keep reading
Sample Dog Trainer Business Card
By Adam G. Katz
Here are two variations of how to design your business cards, that will get dog owners to pick up the phone and call you. Download this sample business card and template to . . . keep reading
Sample Dog Training Business Brochure
By Adam G. Katz
Model your brochure after this sample dog training business brochure (see picture, below) and you'll have a professional looking give-away for veterinary offices, groomers and pet stores. This is the actual brochure that we used to . . . keep reading
Dog Business 101: Turning Your Dog Training Skills Into A Profitable Business
By Adam G. Katz
This is the real thing. What you're about to learn are the true-to-life techniques that many of us have been using for the past several years to really sky-rocket our dog training businesses. So you're probably asking yourself . . . keep reading
The Mechanics Of Selling Dog Training: How To Avoid The Biggest Mistakes Most Dog Trainers Make
By Adam G. Katz
The basic mechanics of how the dog training business works-- From the initial phone consultation to the . . . keep reading
DOWNLOAD: New Client Sign-Up Contract
By Adam G. Katz
Use this contract when you sign up new dog owners/clients during your in-person consultation. This is a turn-key contract that has been used with thousands of clients over the past several years. . . . keep reading
DOWNLOAD: Sample Temperament Evaluation Card
By Adam G. Katz
Use this temperament evaluation card to show prospective clients the various training programs you offer. A temperament evaluation card makes it easy to sell high-dollar training programs to . . . keep reading
The Best Places To Advertise Your Dog Training Business
Adam G. Katz
Fifty to sixty percent of your business is going to come from advertisements initially. Advertisements are great because they are an instant way to build credibility and make fast money. Advertising works in several ways. First, it's going to . . . keep reading
DOWNLOAD: Two Sample Yellow Pages Ads
Adam G. Katz
Use these Yellow Pages ads to learn from. After much testing, I found that the first ad did quite well for us. The second ad paid for itself, but . . . keep reading
How To Give Consultations That Get Dog Owners To "Sign On The Line"
By Adam G. Katz
Remember your objective! The objective of the phone consultation is to secure an in-person consultation. Earlier I talked about each element of the . . . keep reading
How To Make The Marketing Of Your Dog Training Business Go Viral
By Adam G. Katz
Here's a simple and fun way to make the marketing of your dog training business go viral. Last week a friend sent me this cute picture of his dog (see below). We both thought it would be . . . keep reading
How To Pull Dog Owners From The "Big Box" Pet Stores-- Even The One's Who Already Have In-House Trainers
By Adam G. Katz
Most of the "Big Box" pet stores have contracted with large, faceless dog training operations and no longer send clients to the small dog training business owners, like us. Here's a trick to pull in lots of clients from them, regardless . . . keep reading
How To Get Free Dog Food For The Rest Of Your Life
By Adam G. Katz
Being in the dog training business may not be the most glamorous job in the world, but it definitely entitles us to some nice benefits. This article explains how the big dog food companies will actually pay to send you 40 lb. bags of dog food... for the rest of your life! . . . keep reading
Taxes and Your Dog Training Business
By Adam G. Katz
Throwing all of your receipts into a basket and frantically sorting them out, two days before taxes are due just won't cut it, if you want to build a successful business. This article shows how I simply the process of taxes and running a dog training business in three easy steps . . . keep reading
Setting the Right Price For Your Dog Training Lessons
By Cathy Stucker
You don't have to have the lowest price to attract customers. In fact, underpricing can cost you customers. Attract the customers you want by pricing to reflect the value you provide. . . . keep reading
Are You Video Taping Your Clients And Their Dogs? Here's Why You Should Be!
By Adam G. Katz
Using a video camera to record "Before" and "After" video of your clients and their dogs will do two thing: First, it will protect you from possible lawsuits. And second . . . keep reading

Displaying 1 thru 20 of 62 Found Next

"I just wanted to drop a short letter about my progress.

I opened for business (ironically) on April 15, 1999. In the first 30 days of business, I brought in just under $4,000!!!

This has far surpassed my expectations. I live outside of a small fishing town of about 10,000, including outlaying areas. I have tried a couple of different ads so far. I have also increased my rates. I haven't noticed any decline in signings.

I am also feeling much more confident in asking for the "Big Bucks. I also quickly began dominating this small industry. I still feel modest, though . I started up my business with my tax refund. So I didn't have any out of pocket.

I feel the information you have put together is worth several times what you charge! Thank you so much for this invaluable information."

- A. S., Dunes City, Oregon.

"Your system works brilliantly.

It paid for itself the first day and continues to work. Wonderful information!"

D.B., Kempton, PA

"I just wanted to tell you I am very happy with the program. I have only had it a couple of weeks and already I have doubled my income.

It also helped my confidence as I found that I was already doing many of the things that you recommended. I was surprised and happy to see that I was on the right track. I feel that without the course and without the confidence in myself that I found through it, I would never be able to excel to the point that I have in such a short period of time.

Thank you,"

D.K. Gray,
Waterford, PA