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home | Press Releases
 

Examples Of Press Releases
By Adam G. Katz

These were real press releases, used by real companies in the dog training & pet industry.

Use these to spark ideas and as models for creating your own press releases.

An Example Of How One Dog Trainer Used A Basic, Simple Event To Generate Lots Of Publicity
Here's an example of how putting together a demonstration of your dog training skills can generate local headline news publicity . . . keep reading
Open Paw Launches Free Community Lecture Series In Bay Area
Open Paw Community Lecture Series helps dog and cat owner address behavioral issues. The series will launch beginning Tuesday, February 24, 2004 with the topic: Bringh Home A New Pet: What You Need to Know. . . . keep reading
Homeless Dogs to Receive Free Grooming
A few lucky dogs awaiting adoption at the Humane Society will be looking better for their perspective new parents as a result of an on going training program. . . . keep reading
Pet Care Expert Charlotte Reed offers recommendations to Socialite Paris Hilton To Keep Her Best Four-legged Gal Pal Home And Out Of Hollywood Harms Way.
Pet Care Expert Charlotte Reed offers prevention tips to Paris Hilton and Other Pet Owners To Keep Their Pets Safe And At Home. . . . keep reading
Miss Fido Manners Discusses How To Bow Wow Corporate America on Take Your Dog to Work Day
Pet care expert, magazine columnist and radio and television pet care personality, Charlotte Reed believes it is necessary for dog lovers to practice their petiquette when bringing their furkids to the office to celebrate Pet Sitters International’s Take Your Dog to Work Day on Friday, June 25th. . . . keep reading
May is Dog Health Awareness Month at Pup Life
The growing trend of providing healthy lifestyles for dogs can be attributed to a change in attitudes towards pets nationwide. Online retailer Pup Life (http://www.PupLife.com) is doing its share to promote this healthy lifestyle with its month long Dog Health Awareness campaign. . . . keep reading
Countdown to “Wine & Biscuits” Celebration in the Hamptons to Benefit Two Animal Organizations
Host (or co-sponsor) an event like this and piggy-back your way to media exposure. "Leashes and Lovers" hosts a dog-friendly, family-friendly celebration in the Hamptons to benefit two animal charities. Event includes: wine and food tasting, live music, canine couture and cuisine, Clifford the Big Red Dog, dog yoga, dog massage, silent auction, and more. . . . keep reading
With Cincinnati Canines, Learning Has Gone to the Dogs
Now that the kids are back in school, it’s time for the dogs to go, too. Offering training solutions for every dog owner, Cincinnati Canines announces its grand opening. . . . keep reading
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 Testimonials
"I just wanted to drop a short letter about my progress.

I opened for business (ironically) on April 15, 1999. In the first 30 days of business, I brought in just under $4,000!!!

This has far surpassed my expectations. I live outside of a small fishing town of about 10,000, including outlaying areas. I have tried a couple of different ads so far. I have also increased my rates. I haven't noticed any decline in signings.

I am also feeling much more confident in asking for the "Big Bucks. I also quickly began dominating this small industry. I still feel modest, though . I started up my business with my tax refund. So I didn't have any out of pocket.

I feel the information you have put together is worth several times what you charge! Thank you so much for this invaluable information."

- A. S., Dunes City, Oregon.

"Your system works brilliantly.

It paid for itself the first day and continues to work. Wonderful information!"

D.B., Kempton, PA

"I just wanted to tell you I am very happy with the program. I have only had it a couple of weeks and already I have doubled my income.

It also helped my confidence as I found that I was already doing many of the things that you recommended. I was surprised and happy to see that I was on the right track. I feel that without the course and without the confidence in myself that I found through it, I would never be able to excel to the point that I have in such a short period of time.

Thank you,"

D.K. Gray,
Waterford, PA